Words: Becky Needham
With the marvels of social media, today talent scouts are more likely to unearth the next big thing online than the old-fashioned way, as Rotherham-based band, Spiders, are highly aware.
Nick, Rob and Adam have rocked the Sheffield scene since 2007 and are now branching out beyond the Yorkshire borders, using Twitter, Facebook and YouTube to raise their profile, plug their music, and increase their following one click at a time.
The three-piece indie band may not have the same aspirations as teeny-bop MySpace phenomenon, Justin Bieber, but they are highly mindful that racking up the YouTube views on their self-produced videos may just pay off.
Bass player, Nick Monk said:
“The internet is a big tool to promote our band. The idea is we can record a video on YouTube, upload it to Facebook and Twitter and keep plugging it to as many people as we can.”
The band’s last single, ‘Where does this leave us now,’ has amassed almost 60,000 views on YouTube.
As a result of their online presence, the young musicians have gathered a fruitful following, breaking the record for the highest amount of tickets sold for any unsigned band at Sheffield’s Leadmill.
Their tracks have received airplay from BBC Sheffield, Sheffield Live and Hallam FM, and they also appeared on BBC Three’s Mischief series.
Speaking of social media as a promotion tool, Nick said:
“With these methods, we’re basically doing what a signed band can do through their PR company, but we can do it on our own for less of the cost because it’s there and it’s accessible.”
The indie trio rehearse at least three times a week, and record their tracks at the studio that was once home to the globally renowned band, The Arctic Monkeys – Spiders hope to one day follow in their footsteps.
“The ultimate aim with this is to get a recording contract which is going to take a lot of hard work. Views and likes on a page may seem silly but it’s what record labels look for now – they want the finished product – the music, the image, it’s all got to be up there for people to see.”
Nick spoke to TRENDit in more detail about his aspirations for the band:
TRENDit took a sneak peek inside the Spiders studio – Here is an acoustic performance of their new single by Rob and Nick: